Why don’t school websites deliver customers?

Lets begin by asking the question, just what are school websites supposed to do?

The answer is simple. They are supposed to connect with the school community and the wider community.

The secret for easy student recruitment?

A simple question, with an equally simple answer. Most schools carry out ‘me too’ marketing activity. They don’t differentiate themselves from their competitors. As a result they are not very visible to their target audience. They are like wall paper and the only reason that they are considered as a destination is often location.

You can change this though.

Grow Your School on a Shoestring!

Like it or not school budgets are falling fast. Even if this year your schools budget appears healthy, you can be sure it won’t be next year as the scale of the government cuts begin to bite. So how do you, a headteacher, continue to promote your school ahead of your competitors with ever decreasing resources at your disposal?

The answer lies in the partner you choose to help you.

The ingredient of growth?

Every headteacher faces an enormous range of pressures each day. Financial pressures, staffing pressures, legislation pressures, curriculum pressure, competitor pressure and intake pressure.  As per every large organisation it’s easier and often feels more appropriate to focus on the issues that appear more immediate, such as the curriculum, the staffing provision and the budgetary concerns.

It needs doing. So do it !

Ask any good headteacher how to tackle poor teaching and learning and they will provide a clear headed, no nonsense approach to this issue. In amongst the actions they recommend will be the setting of clear measurable goals, ensuring that teachers are capable and well prepared to provide structured learning to their students, as well as regular student assessment and monitoring to push students targets upwards.

In short they know what works and they can react quickly to any problem in this area that requires their attention. They know that unless prompt action is being taken by themselves, Ofsted may take a more ruthless approach for them.

Why then are many headteachers blind to the crucial actions that they need to take if their school is threatened by future falls in either intake numbers or intake quality or both?

Education Marketing Blog

Welcome to Perfect Education’s blog page. Through our active blog we’ll be regularly posting articles and information that you will find valuable when looking to grow your school, college or academy.